Working as a graphic and web designer at Bam Strategy, I had the opportunity to design the new site for Classico Canada. Bringing the modern Italian cuisine at home and inspire the user through interactive tools where they can learn about the products, choose and share the recipes, were some of the ideas that came up when I started envisioning the new site.
The concept was to create a gourmet experience through the Classico sauces, where the consumer can imaginary travel the regions of Italy and learn about the sauces, discover new recipes and share ideas. The new Classico Canada site was nominated for the 2013 Boomerang Awards in Montréal.