Art direction and photography to create the agency brand and their marketing campaigns.

Interactive flash web site.
Print campaign to launch new collection.
Photo session for product catalog.

Mundosofia is a company from Argentina that designs and fabricates equipment, furniture and clothing for children. They are currently expanding their market to some cities in North Italy and London. I created the visual campaign to promote the brand through their products and their use of high-end as well as hypoallergenic fabrics.

I was also in charge of the photographic production for the corporate print and web catalogs. My idea was to create some imaginary scenarios through photos and collage to show each toy with a distinctive personality. Some were childish and funny, while others were more teen focused, thereby introducing all the collections by the same characters.